New Product Development Process

There is no one-size-fits-all process for new product development, but I liked this one:
New-Product-Development

I saw it while reading CTL.SC1x Key Concepts􀀁MITx MicroMasters in Supply Chain Management (link), and I believe that it is extracted from “Cooper, Robert (2001) Winning at New Products.”

I am hoping to do a write up on how this conventional product development pipeline struggles to add value to an enterprise. The primary challenge is connecting an unpredictable, non-linear invention process with a corporate framework that requires predictability. More to follow soon.